Digital Marketing

Google Analytics 4 (GA4) marks a significant evolution in the world of web analytics. This offers businesses a more advanced and nuanced tool to measure and optimize user engagement. However, one of the most common concerns voiced by marketers in 2024 is the complexity of GA4. Even the most active users of Google Analytics feel […]

Due to its convenience and speed, voice search has gained popularity among common people. Users can simply speak into their devices and get immediate answers without having to type. In 2024, it’s estimated that over 50% of all searches will be voice-based. This is especially useful for mobile users who are on the go or […]

Having an e-commerce website is crucial for the success and growth of your business, as most consumers are turning to online shopping as their preferred method of purchasing goods and services.  Starting a business online in 2024 is not so difficult, but making your business noticed by your audience may take time.    Why an […]

With the rise of digital technology and innovation, we have seen major transformations in modern life. Not only individuals but businesses too need an online presence. To make their brand stand out from others, they showcase their products or services through their own websites. To improve these website’s visibility on search engines like Google, Bing, […]