With the rise of digital technology and innovation, we have seen major transformations in modern life. Not only individuals but businesses too need an online presence. To make their brand stand out from others, they showcase their products or services through their own websites.
To improve these website’s visibility on search engines like Google, Bing, etc., you need to do thorough keyword research. To attract more visitors to your website, you need to choose the right keywords. But how do you select the right keywords?
Keyword research is an essential part of SEO. Today, there are numerous SEO keyword research tools to choose from. This availability is a boon for digital marketers and businesses that aim to optimize their online presence.
In this article, we will discuss 11 SEO keyword research tools that will be essential for you in 2024.
Keyword Research Tools
1. Ahrefs
Ahrefs is at the top of the list of SEO keyword research tools. Ahrefs will help you find the right keywords for your content, which is best for SEO and content marketing. It not only offers SEO tools for keyword research but also comes up with many other strategies, including backlink analysis, rank tracking, site audits, etc.
With an advanced application tracking system, Ahrefs allows you to monitor the ranking of your website or blogs smoothly. With Ahrefs, you can do backlink analysis, and you will get an idea of the number of backlinks you need to rank your page first. To get accurate insights, it always maintains updated data.
Some other features of Ahrefs include
- Analyze the backlink profile of any website
- Find thousands of keyword ideas for any query
- View estimated clicks for each keyword
- Receive an overall health score for your site
AnswerThePublic is a free online SEO keyword research tool that will be beneficial for market research and content creation. Understanding what your audience is searching for or what questions they are asking online can be easily generated using this insight tool.
You can even generate blog or article ideas through this free tool. AnswerThePublic uses auto suggest, also known as autocomplete data, to generate its search results.
Some other features of AnswerThePublic include
- Provides a visual map of questions people ask around a specific keyword.
- Uses autocomplete data from search engines like Google and Bing to generate keyword ideas.
- Helps understand the context in which users search for specific topics.
- Ensures no potential keyword is missed, covering a wide scope of search variations.
To find relevant keywords with a higher search volume, use KeywordTool.io. This keyword research tool for SEO will help you rank your website at the top with the most relevant keywords that your target audience mostly searches for. Using this tool, you can ensure that the keywords are filtered properly based on the target audience.
It generates a wide range of keyword suggestions. It is best for both beginner level marketers and experienced professionals, as it is versatile and user friendly. You can also find long tail tail keywords in hundreds of keyword suggestions.
Some other features of KeywordTool.io include
- Get keyword ideas for Google, YouTube, Bing, Amazon, eBay, and more.
- View historical search volume trends to see how keyword popularity changes over time.
- Assess the difficulty of ranking for specific keywords by evaluating the competition.
- Enter multiple seed keywords at once to generate a comprehensive list of keyword suggestions.
- Google Keyword Planner
By using Google Keyword Planner, you can enhance sales, generate leads, or boost site traffic by positioning your business in front of people who are searching Google for your products or services. This tool will help you find keywords that will be appropriate for your search campaigns.
This is a free online tool to get an estimate of the searches and the costs associated. Most professionals prefer the Google Keyword Planner for their keyword research. It assists in discovering related keywords, estimating search volume and costs, and developing effective search advertising strategies.
Some other features of Google Keyword Planner include
- Provides keyword ideas based on terms relevant to your business or website.
- Indicates how competitive a keyword is in Google Ads auctions (low, medium, or high).
- Filter keywords based on language preferences to align with your target audience.
- Gives variations and related terms that can be used to broaden keyword targeting.
By using Google Keyword Planner, you can enhance sales, generate leads, or boost site traffic by positioning your business in front of people who are searching Google for your products or services. This tool will help you find keywords that will be appropriate for your search campaigns.
This is a free online tool to get an estimate of the searches and the costs associated. Most professionals prefer the Google Keyword Planner for their keyword research. It assists in discovering related keywords, estimating search volume and costs, and developing effective search advertising strategies.
Some other features of Google Keyword Planner include
- Provides keyword ideas based on terms relevant to your business or website.
- Indicates how competitive a keyword is in Google Ads auctions (low, medium, or high).
- Filter keywords based on language preferences to align with your target audience.
- Gives variations and related terms that can be used to broaden keyword targeting.
5. SEMrush
SEMrush is popular among digital marketers. SEMrush allows you to check search volume at both global and regional levels. Also, you can evaluate your target terms with keyword difficulty and intent analysis.
Keyword Gap, Keyword Overview and Keyword Magic Tool are the three features of SEMrush for keyword research. You can track and analyze your competitors’ keywords using this tool.
Some other features of SEMrush include
- Provides insights into competitors’ organic search, paid search, backlinks, and display advertising strategies.
- Generates extensive keyword ideas, including related keywords, phrase match extensions, words, and questions.
- Identifies toxic backlinks and opportunities to build high-quality backlinks.
- Crawls websites to find and fix on-page and technical SEO issues.
Keyword Surfer is another keyword research tool that is used as a Google Chrome extension, and the keywords are directly suggested in SERPs. It also shows related keywords and their search volume.
This tool will be highly beneficial to get an estimate of monthly traffic, check the number of words, and count the number of search phrase appearances on the page.
Some other features of Keyword Surfer include
- Provides domain-level metrics such as estimated organic traffic and number of keywords ranking.
- Identifies and visualizes SERP features like featured snippets, knowledge panels, and related questions.
- Integrates with other SEO tools for deeper analysis and data enrichment.
- Supports multiple languages, providing keyword insights tailored to different regions.
Keywords Everywhere is another SEO keyword research tool that provides related keywords and search volume for particular keywords. This tool is budget friendly, provides various features designed to make the keyword research process easier, and also offers valuable insights to enhance your SEO strategy.
Some other features of Keywords Everywhere include
- Displays monthly search volume data for keywords on Google, Bing, YouTube, Amazon, eBay, and more.
- Estimates the average cost-per-click advertisers are paying for the keyword in Google Ads.
- Creates long-tail keyword ideas to broaden keyword targeting alternatives.
- Shows historical trend data for keywords to understand seasonal fluctuations in search interest.
8. Ubersuggest
Ubersuggest is an easy-to-use browser extension that generates keywords by accessing data from Google Autocomplete. For instance, if you enter a primary keyword, Ubersuggest provides you with related keywords. Additionally, you can search for images and other types of content using this tool.
With hundreds of keyword suggestions, you can choose from head terms to long tail phrases using this free tool. The suggestions are generated using a multitude of data sources to make them more accurate.
Some other features of Ubersuggest include
- The design is simple to use and allows for quick access to crucial SEO tools and insights.
- Tracks SERP features such as featured snippets, knowledge panels, and local packs.
- Identifies potential backlink opportunities based on competitor analysis and industry trends.
- Supports keyword research and analysis for specific countries, languages, and regions to optimize for local SEO.
9. SpyFu
To get more consistent keywords, SpyFu will be the best option for you. It is a famous SEO and PPC tool that gathers data through web scraping technologies. Its primary goal is to find useful keywords utilized by your competitors in paid and organic search advertising.
SpyFu provides insights into competitors’ online strategies and helps improve your own. It also identifies valuable keywords to target for SEO and PPC campaigns, including search volume, cost-per-click (CPC), and competition level.
Some other features of SpyFu include
- Analyze the SERPs to understand why certain sites are ranking for particular keywords.
- Generate custom reports to provide insights and recommendations based on the data collected.
- View and analyze the backlinks to your site and those of your competitors, including the quality and source of the links.
- Monitor the rankings of your website and your competitors’ websites over time.
10. WordStream
WordStream generates a list of relevant keywords based on your input to help you discover new opportunities for both SEO and PPC campaigns. You can identify long-tail keywords, which are typically less competitive and more specific, leading to higher conversion rates. This tool also generates detailed reports on keyword performance, which can be customized to meet specific business needs.
Some other features of WordStream include
- Tracks and analyzes the performance of your keywords, including metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
- Provides estimates of the CPC for different keywords, aiding in budget planning and bid strategy for PPC campaigns.
- Organizes keywords into thematic groups, making it easier to manage and optimize campaigns.
- It helps identify irrelevant or low-performing keywords that should be excluded from your PPC campaigns to save budget and improve ROI.
11. Keyword Insights
Keyword Insights is a keyword research tool designed to help businesses and marketers discover valuable keywords for their SEO and PPC strategies. It identifies a wide range of relevant keywords based on a seed keyword or topic. It also provides estimates of monthly search volumes for each keyword, which will help you prioritize which keywords to target.
Some other features of Keyword Insights include
- Assesses the competitiveness of each keyword, giving insights into how difficult it may be to rank for that keyword in an organic search.
- Offers CPC estimates for each keyword, useful for planning PPC campaigns.
- Organizes keywords into logical groups or clusters, making it easier to manage large keyword lists.
- Monitors and tracks the performance of your keywords over time, including rankings and traffic metrics.
Final thoughts
If you are new to digital marketing, you might not be familiar with keyword research, SEO, PPC, etc. But with proper training, you can use these tools effortlessly and maintain your website efficiently. Are you looking for a place where you can learn about digital marketing? Tecswan International is at the top among digital marketing institutes, with experienced trainers and an updated syllabus.
