Top 10 SEO Hacks to Boost Your E-Commerce in 2024

Having an e-commerce website is crucial for the success and growth of your business, as most consumers are turning to online shopping as their preferred method of purchasing goods and services.  Starting a business online in 2024 is not so difficult, but making your business noticed by your audience may take time. 

Why an E-commerce website in 2024?

An e-commerce website allows your business to reach a wider audience, expand your customer base, and thus increase your revenue streams. A well-designed and user-friendly e-commerce platform has become a necessity with the rise of mobile shopping and the convenience of online transactions.

If you fail to establish an online presence and offer e-commerce capabilities, there is a chance of falling behind your competitors and missing out on significant opportunities for business growth. But how do you rank your e-commerce store first? Keep reading to track the ten essential hacks to boost your e-commerce store in 2024. 

Boost Your E-commerce SEO with these Proven Hacks

You might already have tried SEO in your e-commerce store, but without a proper strategy, you could not reach your goal. Search engine optimization (SEO) is essential for increasing your online store’s traffic and revenue. But you might feel challenged by these SEO strategies, as they are constantly evolving with algorithms and fierce competition. 

Here we are discussing the ten most useful and proven strategies that can get your e-commerce store ranked first and thus increase your sales and revenue. 

1. Optimize the Structure of Your Website 

You might already have built a structure for your website, but this structure is not what a crawler or customer needs. You should change your website structure to a clear and logical one. A clear and logical website structure helps search engine crawlers navigate and index your site efficiently. 

This also ensures that all of your product pages are discovered and included in search results. Even in the case of user experience on mobile, only a responsive design can adapt to various devices. Your website should include a clear hierarchy to make content easier to digest for both users and search engines.  This hierarchy should be in the order of the following,

• Headings
• Subheadings
• Categories
• Subcategories

This structure helps to highlight important content and keywords. An optimized structure often includes measures to improve page load speeds, such as efficient coding and minimized use of heavy resources. Users and crawlers prefer to experience faster loading times, which we are going to discuss next.

2. Increase Your Website Loading Speed

The entire website and each page’s loading speed influence their ranking. Even Google’s algorithm also considers page speed as a ranking factor. Optimization of website structure results in faster website and page loads. Faster websites are more likely to rank higher in search engine results pages (SERPs), leading to increased visibility and traffic. It also results in, 

• Increased interaction between users, which motivates them to stay on pages longer, explore more, and possibly make purchases. 
• Allow search engine crawlers to navigate and index your site more efficiently. 
• Can result in increased search visibility and better content indexing. 
• Can reduce server load and improve overall site performance to ensure a smoother user experience during high traffic periods. 

3. Use Keywords in your Product Descriptions

The third way to rank your e-commerce store is to use relevant keywords in your product descriptions. Product descriptions play a significant role in enhancing the SEO of your e-commerce website. Well-crafted product descriptions with relevant keywords that potential customers use when searching for products make your site rank first. There are several ways to get those relevant keywords.  Even you can use your competitor’s keywords to increase your traffic. 

Unique and engaging content can keep your customers on that particular page longer, reduce bounce rates, and signal to search engines that the content is valuable. Linking to related products or categories within the description can also improve site navigation and SEO. Optimizing product pages’ meta descriptions can increase the number of clicks through from search engine results pages. 

4. Analyze your Competitor’s Keywords

Even if the algorithm changes, keyword research remains constant in SEO practices. These keywords may change as the intentions and needs of people change. Finding out your competitor’s keyword is a secret and useful strategy. Discovering which keywords are driving traffic to your competitors’ sites helps you identify high-performing keywords that you might want to target. 

Competitor keyword analysis helps you understand the search intent behind the keywords. This also results in 

• Keep up with algorithm updates and SEO trends. 
• Can keep your site optimized. 
• Creating content that better matches what users are looking for 
• Improves user satisfaction and engagement. 

If your e-commerce site targets local markets, analyzing competitors’ local keywords can enhance your local SEO strategy, attracting more regional traffic.

5. Optimize Your Product Pages

Product pages are very crucial on an e-commerce website. You can increase your conversion rates and improve SEO by earning the confidence of your visitors. By adding customer reviews and ratings to your product page, you can earn their trust. Also, providing some content, like the advantages and disadvantages of the product, similar product suggestions, etc., can improve SEO as it is considered relevant information.

Implementing schema markup can also enhance your product pages with rich snippets, which provide additional information in search results, such as prices, reviews, and availability. This can increase click-through rates and improve SEO. 

6. Maximize Content Velocity

Search engines mostly prefer websites that are regularly updated with fresh content. Increased content velocity ensures that your site stays current and relevant, and publishing content frequently allows you to cover the latest trends, news, and developments in your industry, which keeps your audience engaged and attracts new visitors.

By producing more content, you can target a broader range of keywords, including long-tail and niche-specific terms. This helps in capturing diverse search queries and expanding your reach. Consistently providing valuable information keeps users coming back to your site, improving user engagement metrics such as time on site and page views.

7. Try to Build High Quality Backlinks

Reputable websites’ backlinks inform search engines about the authority and trustworthiness of your website. This can help you rank higher in search results. Quality backlinks can significantly boost your site’s visibility and position in SERPs. By getting backlinks from various sources, you can expand your reach and attract a diverse audience, which can increase the overall traffic to your site.

Good backlinks help build your domain authority, which is a gauge of the authority and relevancy of your website. Higher domain authority can result in improved overall SEO performance.

8. Optimize Your E-commerce Store for Mobile

User satisfaction and user engagement should be prioritized more, and to improve these, your store should be mobile-optimized. Satisfied users are more likely to stay longer and interact with your site, which reduces bounce rates. Search engines like Google prioritize mobile-friendly sites due to mobile-first indexing. Search engine rankings are more likely to favor mobile-friendly websites.

Mobile-optimized content is more engaging and easier to read on small screens, reducing bounce rates. Lower bounce rates are a positive signal to search engines, indicating that your site is relevant and valuable.

9. Technical SEO

Technical SEO enhances e-commerce websites by ensuring that search engines can efficiently crawl, index, and understand your site. Creating and submitting an XML sitemap helps search engines find and index all your important pages, ensuring that your entire site is discoverable.

Using HTTPS encrypts data transferred between your site and users, ensuring a secure browsing experience. Search engines prioritize secure sites, which can improve your rankings. Customize 404 error pages to redirect users back to relevant material and improve their overall experience on your website. 

Optimize your Google My Business listing and include local keywords in your content to improve visibility in local search results, attracting nearby customers.

10. On-Page Optimization

On-page optimization for e-commerce SEO involves optimizing individual web pages to rank higher in search engines and attract more relevant traffic. For on-page optimization, follow the steps below,

• Start with keyword research and optimization
• Optimize your product pages
• Use user-friendly URLs
• Internal linking is important as external linking
• Make your technical SEO perfect
• Optimize your content 
• Schema Markup
• Analytics and Monitoring

To Sum Up

This is all about SEO hacks for your e-commerce store. The hacks we discussed are proven to boost the reach of your audience and enhance your SEO strategies.

Website structure optimization, making it mobile friendly, optimizing product descriptions, etc. are very important to making your ecommerce store SEO friendly. If you are planning to learn each step in detail, contact Tecswan for an in depth knowledge.